Este site fue creado bajo la siguiente premisa:
"They say all revolutions are started by dreamers.
If this is true, ihaveanidea is one long dream. We vow not to rest until we make drastic and constructive changes in the advertising industry. Why? Because the advertising industry we want to work for doesn't yet exist.
The most valuable thing in any ad industry is not the money, fame, awards, or clients we have, but the know-how of the many talented individuals in the creative industry. It is our mission to serve the industry as a mechanism for communication, self-analysis and intellectual growth. We will document the world's creative community and disseminate this priceless knowledge to help it grow and flourish. We will ask questions, challenge the establishment and the norms, and make every possible effort to help the industry we so passionately love.
This is not a website. It is an interactive project, an online and accessible pool of knowledge to which you can and should contribute. We are much bigger as a whole than as individuals.
For creatives, by creatives as one."
Lo interesante de esta página es que nos ofrece lo ultimo en piezas, comerciales, blogs, cursos, entre otras cosas y una sección de Artículos dividida en distintas categorías que para nosotros los Planners resulta sumamente útil, ya que también presentan casos de estudio de campañas exitosas.
Es interesante saber que exiten moviminetos o projectos dentro del área de la Publicidad que buscan hacer entender que lo bonito de este trabajo esta en diseñar estrategias y piezas creativas, que no sólo cumplan con los objetivos de negocio, sino que además entretengan y generen conversación.
Saludos.
